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Today, we had an exciting meeting with a local business specialising in non-invasive aesthetic treatments and reconstruction at Milk in Balham. As we discussed their marketing goals for Black Friday and Christmas, it became clear that sometimes influencer marketing isn’t the immediate answer. Instead, we focused on setting a strong foundation with Google Ads and social media advertising. The client loved the plan we presented, and we’re thrilled to start working together in October. It reminded us of three key learnings when collaborating with new clients—and what makes Wellmedia different from other agencies:

1. Understand the Client Before Offering Solutions

Many agencies jump straight into trendy solutions without taking the time to really understand the client. Today, we discussed whether influencer marketing was the right fit, and together, we decided that starting with Google Ads and social media would bring the best immediate results. At Wellmedia, we tailor our approach to each client’s unique needs, ensuring the strategy aligns with their business goals—not just the latest trend.

2. Start with Measurable Basics

It’s all about the numbers. Before we run any campaigns, we ensure that every action can be tracked and measured. During the meeting, we explained how adding tracking codes and understanding digital touch points will give us clear insights into what’s working. We’ve seen this approach drive real results—a 25% increase in conversions and a 40% reduction in acquisition costs. Other agencies often skip these steps, but for us, it’s essential to the campaign's success.

3. Building a Genuine Partnership

What sets us apart is the relationship we build with our clients. Today, the synergy was immediate—we clicked! We believe that’s crucial for any successful partnership. We aren’t just here to execute a campaign and move on; we work together as strategic partners, aligning on vision and execution for the long term. This connection is where the magic happens, and we can’t wait to see the results as we collaborate through Q4.

We’ll be working on a comprehensive Black Friday promotion and gearing up for Christmas with this client. It’s always rewarding to have clients who are as supportive and enthusiastic as we are about the direction we’re taking. If you’re a local business in Balham or nearby areas like Clapham, Tooting Bec, or Wimbledon, and you want a tailored marketing approach, let’s connect. Wellmedia is here to drive results and build partnerships that last!

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