When was the last time you made a purchase influenced by someone you follow on social media? If it was recent, you're not alone. The era of social commerce is upon us, reshaping how we buy. With people spending an average of three hours daily on social media and sales through these platforms predicted to surpass a billion, the shopping landscape has drastically changed.
This year, over 80% of consumers made purchases based on influencer recommendations, underscoring the power of influencer marketing. While the focus has traditionally been on impressions and engagements, today's emphasis is shifting toward sales, pushing influencers further down the sales funnel.
Enter iCommerce, a term coined by the Ogilvy Influence team. Defined as the intersection of social commerce and influencer marketing, 2023 is set to be the year of iCommerce. This approach merges the convenience of social commerce with the trust and personal touch of influencer marketing, making it one of the most effective online sales strategies.
TikTok has just announced the launch of "Deals For You Days," an exclusive shopping event starting July 9 that promises to redefine iCommerce. This massive sale features significant discounts on thousands of trending products, with participation from top brands like L'Oréal Paris, Our Place, Too Faced, and Zwilling USA.
"Deals For You Days" marks a pivotal moment in digital retail. Shoppers can expect a dynamic and engaging experience through TikTok LIVE shopping events, offering exclusive discounts and bundles directly from their favorite brands and creators. High-profile influencers, including Tati Westbrook, will go LIVE to showcase their top beauty and lifestyle picks, enhancing the interactive shopping experience.
TikTok’s "Deals For You Days" exemplifies the iCommerce revolution. With the hashtag "TikTok made me buy it" amassing over 80 billion views, TikTok has proven its ability to drive sales and clear out stocks of popular products like CeraVe. Tools like Instagram's Checkout and Pinterest's shoppable pins have revolutionized online shopping, allowing consumers to purchase products seamlessly within the platform.
In the world of iCommerce, it’s not just about showcasing a product but about weaving it into a compelling story. Influencers, with their real-life narratives and genuine interactions, have become the new-age brand ambassadors, bridging the trust gap. This narrative-driven approach doesn’t just sell; it educates, resonates, and creates lasting impressions.
To navigate the intricate world of iCommerce, here are some best practices:
Looking ahead, iCommerce’s future is bright. Live streaming is breaking barriers, making shopping more inclusive and dynamic. Real-time interactions and sales are redefining the shopping experience. A recent survey suggests that by 2025, nearly 90% of consumers will rely on influencer-driven narratives for their purchasing decisions, amplifying the importance of genuine influencer partnerships.
TikTok’s "Deals For You Days" is a significant step forward in this new age of interactive, immersive, and influencer-driven commerce. The challenge for businesses is clear: forge genuine relationships, craft compelling stories, and harness the power of iCommerce to captivate the global market. The future is here, and it is interactive, immersive, and influencer-driven.
#TikTokShop #DealsForYouDays #iCommerceRevolution
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